Xbox 360 Outsells PS3 in America
Video game industry continues to be healthy despite economic downturn
According to data from market research firmNPD, the Xbox 360 outsold the PS3 in September. Nintendo continued to lead sales charts with 687, 000 Wii and 537,000 DS systems sold. The Xbox 360 sold 347,000 consoles compared to the PlayStation 3’s 232,000 consoles. The PlayStation Portable sold 238,000 units and 173,000 PlayStation 2s were also sold as well.
The increase in Xbox 360 sales follows price cuts made in early September. Compared to September 2007, the overall video game market was down 7 percent according to a Reutersarticle that summarized the NPD statistics. Several factors contributed to this decline as last September was when the much anticipated Halo 3 was released which had a large impact on software and hardware sales. According to NPD analyst Anita Frazier Halo 3 generated a full 35 percent of software sales for all of 2007.
Frazier’s analysis of the NPD numbers were discussed in a Gamasutra article where it is mentioned that decline in prices of each of the videogame consoles also contributed to the overall decline. According to Frazier, “Hardware unit sales were flat versus last year so the decline in dollars is due to lower prices. The average retail price of hardware across all platforms declined 8% from last September.”
Despite the decline in September sales compared to the previous year, the video game industry continues to be healthy. Frazier states, “Overall, the health of the video games industry remains quite strong despite the rocky economic conditions. Tracking against typical industry seasonality, the U.S. video games industry is positioned to realize $22B or more in revenues for the year.”
Overall, the market is at $11.82 billion in sales for January to September 2008, compared to $9.38 billion in sales for the same period in 2007.